What is a GeM OEM Authorization Code?
An OEM Authorization Code is a unique, system-generated security key issued by an Original Equipment Manufacturer (OEM) through their GeM dashboard to an authorized distributor, dealer, or reseller.
This code validates that the reseller has legitimate authorization from the brand owner to market, sell, and bid for specific brand catalog items in government tenders and direct purchases, preventing unauthorized or counterfeit listings on the portal.
Why is OEM Authorization Critical on GeM?
Proper OEM code management ensures compliance and gives both manufacturers and resellers a distinct edge:
Brand Control for Manufacturers
OEMs maintain strict control over who can list their products and participate in high-value government bids.
Seamless Tender Participation
Resellers require valid authorization codes to submit bids in OEM-restricted or brand-specific tenders.
Catalog Integrity & Anti-Counterfeiting
Protects government buyers by ensuring all supplied products are genuine and fully backed by factory warranties.
Faster Catalog Approvals
Products paired with validated authorization codes bypass catalog holding periods and get published faster.
Step-by-Step OEM Authorization Workflow
Our experts assist both OEMs and resellers through every stage of the code generation and linkage process:
- OEM Dashboard Verification: Validate brand registration status and primary OEM administrative credentials.
- Reseller Mapping Request: Identify authorized reseller GeM User IDs and requested product categories.
- Authorization Code Generation: Create category-specific or general authorization codes from the OEM panel.
- Code Validation & Catalog Pairing: Enter and verify the code on the reseller’s catalog pairing window.
- Tender & Direct Sale Activation: Ensure the reseller panel reflects live authorization status for bidding.
Documents & Information Required
For Manufacturers (OEMs)
- Trademark Registration Certificate / Brand Approval Document
- Valid GeM OEM Panel Login Credentials
- Company Authorization Letter format on official letterhead
For Authorized Resellers
- Active GeM Seller ID & Business GSTIN
- OEM Authorization Letter issued by Brand Owner
- Validity period details for authorized selling rights
OEM Consultancy Fee Structure
| Service Package | Scope of Consultancy | Consultancy Fee |
|---|---|---|
| Reseller Code Validation & Linkage | Code validation, reseller pairing support, and single brand catalog authorization setup | ₹1,999 + GST |
| Complete OEM Dashboard Management | Brand panel setup, authorization code generation for up to 5 resellers, and catalog pairing oversight | ₹3,999 + GST |
Frequently Asked Questions (FAQs)
1. Can a reseller list products on GeM without an OEM Authorization Code?
In unverified or generic categories, reseller listing may be permitted, but for brand-controlled categories and custom tenders, a valid OEM authorization code is mandatory.
2. How long is an OEM Authorization Code valid on GeM?
The validity is specified by the OEM during code generation on their dashboard, usually aligned with the official distributor agreement or tender duration.
3. Can an OEM revoke an authorization code?
Yes. OEMs retain full rights on their dashboard to revoke or expire authorization codes if a partnership terminates or compliance issues arise.
4. What happens if an incorrect code is entered?
Entering an invalid code will cause catalog mapping errors or lead to technical disqualification during bid evaluation by government buyers.
*Note: Document requirements and Service Fee may vary by tender, category and registration type. Tendershala's consultants confirm the exact checklist and service fee that applies to your specific requirement.